Prof. Dr. Stefan Michel is a Professor for marketing and service management at the IMD Business School in Lausanne, Switzerland. From 2003 to 2008, Dr. Michel taught at the prestigious Thunderbird School of Global Management in Arizona, U.S.A. He also heads his own consulting company, which he has built up alongside his academic activities. From 1998 to 2003, he taught marketing at Lucerne University of Applied Sciences and Arts and was a visiting professor at the universities of Zurich and Bern. He has been a Non-Executive Director of Bossard Holding AG since 2011. Dr. Michel studied economics at Zurich University and took his doctorate in marketing.