Design a future we all want to live in!

Martin Wezowski

Martin Wezowski

Chief Designer & Futurist SAP

We talk about change, but what are the mechanics and the dynamics behind it? How fast is it? What it means to be an innovator, is transforming faster than before, from classic product and service definition of the superficial to computational system design of everything, including social and political systems, deeply rooted in a space of challenges and promises between cutting edge tech and humanism. In an exponential and converging digital-fueled future, we design a relationship, a behavior, that the product will follow. This exponential change is our innovation brief and the stakes are high, It is just too important to be left only to designers, or any single team. Technology is the human evolution, this creates a playground for “Human centered“-work, I call it “Humachine“, a symbiosis between human creativity and empathy and machine intelligence, this opens new worlds for our imagination in a time when “now” has never been so temporary. Bringing these thoughts together we need to answer the question “What is human, and what is work in a superhuman future?“